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Cerulea (hereinafter referred to as “the Company”) values the personal information of its customers and is committed to protecting it at all times. The Company complies with relevant personal information protection regulations under the Personal Information Protection Act and the Act on Promotion of Information and Communications Network Utilization and Information Protection (hereinafter referred to as the “Information and Communications Network Act”). This privacy policy is published on the Company’s website to ensure that customers can easily access it at any time.
The Company may revise this privacy policy as needed, in accordance with changes in government laws and guidelines. The amended privacy policy applies to web/mobile web/mobile app services provided by the Company and outlines the necessary procedures for continuous improvement. This privacy policy informs users of the purposes and methods of personal information usage and the measures taken by the Company to protect it.
The Cerulea online shopping mall brand, operated by the Company, collects and uses personal information for the following purposes:
The Company collects the following personal information to provide its services:
The Cerulea online shopping mall brand retains and uses personal information from the time of the service contract (membership registration) until the service contract is terminated (withdrawal request or membership expulsion). Personal information is destroyed without delay once the purpose of collection and use is fulfilled. However, personal information may be retained for a specified period according to relevant laws to confirm transaction-related rights and obligations.
| Related Law | Retention Items | Retention Period |
|---|---|---|
| Act on Consumer Protection in Electronic Commerce | Display and advertisement records | 6 months |
| Records of contracts or withdrawal of contracts | 5 years | |
| Records of payment and supply of goods | 5 years | |
| Records of consumer complaints or dispute resolution | 3 years | |
| Protection of Communications Secrets Act | Computer communication and Internet log records, access tracking data | 3 months |
The Cerulea online shopping mall brand destroys personal information without delay after the purpose of collection and use is fulfilled. The destruction procedures and methods are as follows:
The Cerulea online shopping mall brand uses personal information within the scope notified under the “Scope and Purpose of Collection and Use of Personal Information” section and does not provide it to third parties without the user’s prior consent. However, exceptions are made in the following cases:
Note: In the event of a business transfer or merger, the Company will notify customers of the personal information transfer in advance and provide an opportunity to withdraw consent.
The Cerulea online shopping mall brand may outsource personal information processing to external specialized companies to improve services. Members’ consent will be obtained, or relevant details will be disclosed. The following is a list of trustees and their respective tasks:
| Trustee | Entrusted Task |
|---|---|
| NICE Payments Co., Ltd. | Payment services (via Codem) |
| KakaoPay Co., Ltd. | Easy payment services |
| Kakao Corp. | Kakao login services |
The Company provides simple procedures to allow users to view, correct, or withdraw consent to the use of their personal information. Customers (or legal representatives) can access or correct their personal information at any time and can withdraw consent through membership withdrawal procedures.
For users who have registered through a simplified process, they need to log in as simplified members to withdraw their membership. If users request corrections or deletion of incorrect information, the Company will not use the personal information until the process is completed.
The Company uses “cookies” to store and retrieve user information. Cookies are small text files stored on the user’s computer and used to analyze access frequency, track usage, and provide personalized services.
The Company takes the following measures to ensure that personal information is not lost, stolen, leaked, altered, or damaged:
If you have any concerns or complaints related to personal information, you can contact the following:
The Company will respond promptly to inquiries and reports.
In the event of changes to the privacy policy due to laws or security technologies, the Company will notify users at least 30 days before the changes take effect.
Effective Date: June 16, 2024.
